They all signed a “declaration” to back Tidal, with promises of exclusives and support for all artists streaming their music on the site. Some could not be there in person so Chris Martin and Calvin Harris loomed down from screens, via jittering Skype connections. On the stage were acts as powerful as Jay Z, Beyoncé, Jack White, Arcade Fire, Rihanna and Kanye West. Except, that is, for Daft Punk and Deadmau5, who had to stand at different sides of the stage to avoid what Billboard wonderfully termed a “helmet clash”. Its megastar backers marched out on stage in New York in alphabetical order to show, presumably, that they were all equal. ![]() Its star-studded public unveiling in March 2015 set the temperature for what was to follow, listing between bold defiance and preposterous indulgence.
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